Background

If I were to pick a moment where it started, it might be at age six, hanging upside down from a bunk bed and watching TV on a projector I built using a lenticular lens from a science book. Not long after, I went to magic camp and learned how illusion works. I left obsessed with a simple idea: create experiences that still feel magical, even when you understand the mechanics.

In high school, friends helped me build my first computer. In college, I studied experimental film, modern art history, and creative writing while working concert production. I always assumed those paths would eventually connect.

After college, I began creating visuals for live shows and building systems that let performers and dancers control lighting, video, and audio from the stage. That sparked a bigger question for me: what would it feel like if the audience could shape the experience too? That question pushed me into immersive work. I moved to Berlin on an artist visa to go all-in, spending the next few years experimenting, collaborating, and developing the interactive and technical foundation that shaped my work today.

Along the way, I apprenticed with artists I admired, took on increasingly ambitious projects, and formed my studio, Psychojelly. Today I design and deliver interactive environments that connect people to a space through light, sound, video, interactivity, and narrative. I work solo, embedded with client teams, or by assembling teams of talented collaborators through the studio. I've been fortunate to partner with artists, brands, neuroscientists, musicians, architects, and engineers to build experiences that did not exist before.

My intention is simple: make work that gives people agency. I want each interaction to matter, and I know I've done my job when someone engages, lights up, and immediately pulls someone else into the experience.